What is in hell ill be in good company meaning?

In Hell I'll Be in Good Company is a song by the Canadian folk rock band The Dead South. The phrase means that even in the depths of despair and suffering, one will find comfort and companionship. It suggests that misery loves company and that sometimes being with people who understand and can relate to one's struggles, even if they are in a negative or dark place, can bring a sense of belonging and camaraderie. The song itself is a dark and humorous ode to a group of outlaws who proclaim that they would rather be in Hell with their rowdy gang than alone in Heaven. The phrase has become a popular cultural reference, appearing in TV shows, movies, and social media.